Inbound Marketing Awesomeness

July 2nd, 2014          No Comments

One of the biggest mistakes you can make as a business is to be selling something with no idea who you’re selling to. What’s worse, is to start developing a product or service having no idea who your target market is or if they even exist or will pay you for it. For this reason persona development is crucial to long term business success. Now the lines on this subject get a little blurred between […]

March 29th, 2014          No Comments

“Your brand is what people say about you when you’re not in the room” -Jeff Bezos, Founder of Amazon It’s funny, when you think of “branding” as it relates to business, marketing, advertising…the first things that come to mind are logos, tag lines, and font choices. We spend meticulous hours behind closed doors, focusing intently on “building the perfect brand”. Everything has to be exactly right. It has to emphasize exactly what our business stands for. […]

March 21st, 2014          No Comments

Have you seen the second Lord of the Rings film, The Two Towers? If you haven’t, first of all what the hell are you waiting for? Second of all, let me explain a bit… Spoiler Alert: An army of evil doers marches against an army consisting of the protagonists of the film that are hiding out in “Helm’s Deep”, a castle like fortress with very high walls. At first, the ugly looking bad guys spread out […]

February 21st, 2014          6 Comments

Imagine you’re walking down the street in a city you’ve never been to, looking for a good place to grab a slice of pizza. You come upon the first pizza shop on the block. It has a huge blinking neon sign that screams “BEST PIZZA ON THE PLANET!”. You can’t really see inside the windows due to huge posters depicting delicious looking pies with all the toppings covering the glass. On the door there is […]

May 7th, 2013          No Comments

If you’re not doing email marketing yet, what the heck are you waiting for? Look at some of the top internet marketers and successful online companies out there. For example look at Neil Patel’s blog Quicksprout, or Corbett Barr’s blog ThinkTraffic, or even a non-marketer brand like Velaro Live Chat Services. What do all these sites have in common? Duh! They all have a hyper focus on grabbing that email address. So if all these […]

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