Content Marketing Awesomeness

April 15th, 2013          2 Comments
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I feel like an overwhelming majority of inbound strategy recently has been stirring around the topic of content marketing. Content marketing for SEO, content marketing for ‘link-bait’, content marketing for lead generation. On and on and on. And so often I hear the same story: “Man, this content marketing thing is rough. I’ve spent weeks trying to promote my content, but haven’t gotten any traction”. Wait, let’s back up for one second. Where exactly does […]

February 17th, 2013          No Comments
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Ok, so let’s say you’re shopping for a new TV at a nearby electronics store. Or at a local bar on a Sunday afternoon watching all the big games. And I know, you might be thinking, what the hell does this have to do with content marketing strategy, right? Stick with me for a second. At that bar or electronics store, which TV is your eye instantly drawn to? The one with the brightest color, […]

November 19th, 2012          6 Comments
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  Table of Contents Introduction to Google Authorship Benefits of Google Authorship How to Set Up Google Authorship Rich Snippet Testing Tool Google Authorship Statistics Hidden Secrets of Google Authorship So What is AuthorRank? Preparing for AuthorRank Additional Resources   Introduction to Google Authorship So I’m sure by now you’ve all seen those little profile pictures popping up in search listings on Google right? If you’ve been living under a rock, or haven’t taken the […]