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Fresh Off The Press

Customer Persona Development: If You Build Them, They Will Come

July 2nd, 2014          No Comments
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One of the biggest mistakes you can make as a business is to be selling something with no idea who you’re selling to. What’s worse, is to start developing a product or service having no idea who your target market is or if they even exist or will pay you for it. For this reason persona development is crucial to long term business success. Now the lines on this subject get a little blurred between […]

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Fresh Off The Press

Branding – You’re Doing It Wrong: Why Your Brand Is Not What You Say It Is

March 29th, 2014          No Comments
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“Your brand is what people say about you when you’re not in the room” -Jeff Bezos, Founder of Amazon It’s funny, when you think of “branding” as it relates to business, marketing, advertising…the first things that come to mind are logos, tag lines, and font choices. We spend meticulous hours behind closed doors, focusing intently on “building the perfect brand”. Everything has to be exactly right. It has to emphasize exactly what our business stands for. […]

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